I have more than 15 years experience in marketing, managing teams at both fortune 500 and startup companies. My specialty is growth marketing and most recently, I’ve been focused on helping a variety of startups define and launch their go-to-market strategies. I’ve built marketing programs from the ground up, including defining target buyer personas, messaging, positioning, and targeting strategies. I’ve created, launched, and optimized strategic paid campaigns and implemented a variety of marketing technologies to track and scale these campaigns. I’m creative, but also data-centric and results-driven.
15+ years of experience scaling marketing programs. Drive marketing strategy, branding, and positioning for innovative tech and media firms.
MFA in Theatre
1998-2001
Attended on full foundation scholarship
Bachelor of Arts
1993-1997
Majored in Theatre / English
Triathlete, hiking, outdoors, reading, writing, learning, technology, futurism, artificial intelligence, virtual reality, data science, and behavioral psychology are amongst my top interests.
contact me at suzannesanders @ gmail
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Founded full service digital marketing agency, focusing on strategy and full lifecycle programs that scale tech start-ups.
Reported directly to the CEO, overseeing global marketing team and strategy. Built out digital marketing capability and North American launch plan, growing team from 2 to 6. Defined competitive positioning, buyer personas and content strategy. Led website relaunch and brand refresh to focus on unique value props and lead generation for priority regions (still in progress).
Reported directly to the CEO, lead marketing and PR for a fully integrated VR platform that enables the creation and distribution of immersive virtual experiences. Built out marketing capability, growing team from 2 to 10. Successfully repositioned company from a virtual tour provider in the education space to a virtual reality thought leader in a variety of new verticals including including fashion, real estate and travel/hospitality. Boosted lead generation by 235%.
Directed all programs to drive site traffic, as member of management team at 50-person startup that earned Red Herring’s Top 100 North America Award 2013 for new ventures. Led overhaul of email and database tools, introducing dynamic email/ trigger options and personalization. Strengthened business intelligence, defining metrics and reports for comprehensive analysis and modeling.Propelled site registrations to 170% growth month-over-month after site’s re-launch in June 2013.
Led acquisition and retention during a key period when Shutterstock IPO’d. Managed cross-functional team. Held P&L responsibility; deployed $2M marketing budget. Oversaw analytics and business reporting. Boosted top-line revenue 30% in 2011 and 2012 by introducing a comprehensive marketing plan including email/social lifecycle, coupon strategy, and custom landing pages. Grew account sign-ups 90% and new orders 80% through new acquisition campaigns.
Defined and rolled out acquisition campaigns, while also contributing to core marketing strategy. Managed team of 5. Contributed to 61% rise in order volume year-over-year by launching new programs, maintaining $35 CPA goal. Piloted email, social, and direct marketing for core brand. Grew orders 33% and revenue from email 77% YoY.
Spearheaded marketing for pioneer in crowd-sourced digital media. Created email, social, and viral video campaigns. Grew month-over-month revenue 35%, lifting ROAS 200% by transitioning SEM campaigns in-house. Expanded natural search traffic 150% year-over-year by rolling out new SEO strategy. Revamped affiliate program, launching partnerships with publishers such as Harper-Collins.
Managed SEM campaigns, meeting strict ROI goals. Deployed $2M search marketing budget (120K keyword buys). Piloted SEO rollout, working with cross-functional team. Led Business Development and Partner Research. Sparked 40% rise in search marketing revenue within 1 year by overhauling strategy. Launched 18 new affiliate partnerships in 1 year. Grew revenue from coupon affiliates 94%.
Maximized member retention, identifying service improvements and revenue-generating opportunities.
