To support new website and product launches, while launching foundational inbound marketing programs utilizing HubSpot's marketing automation platform.
I mapped out the ideal marketing & sales funnel, created target buyer personas and lead scoring, identified and created automated marketing triggers and email nurtures, and set up reporting dashboards to analyze the results.
Since the website and product launches, the session-to-lead conversion rates increased by over 50% and the lead-to-customer conversion rates increased by 40%.
