To help the company define product positioning and new market segments as it pivoted to an entirely new brand and product solution. Additionally, to drive awareness and platform signups.
I mapped out the competitors, market position, and defined the value props for 3 buyer segments. I created new website, product, and email nurturing campaigns. I also created, launched, and optimized targeted Facebook and LinkedIn ads.
With a limited ad budget, I was able to drive above-average engagement and conversion rates which resulted in over 1k candidates joining the platform and hundreds of HRÂ and recruiter leads.
