client

Token

A gifting platform that allows companies to personally gift effortlessly at scale.

Objective

Automate Prospecting

Drive qualified sales leads for their corporate gifting program.

Results

Increased Sales Qualified Leads

Achieved above-industry-average response rates.

Objective

To drive qualified sales leads for the company's corporate gifting platform.

Solution

I identified the ideal buyer persona and used outbound tools to set up an automated email program that was personal and customized to pitch Token's services.

Results

With targeted prospecting campaigns, I drove a 37% open rate, 15% reply rate, and a 0.81% conversion to SQL (Sales Qualified Lead).

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